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  • Writer's pictureTyzza Macias

McDonald's film contest seeks new Latino storytellers

Get ready for the return of the Golden Arches’ latest multi-year platform, Spotlight Dorado! McDonald’s USA is once again shining a spotlight on Latino voices across different industries, starting with film. Through this initiative, McDonald’s aims to support emerging filmmakers and screenwriters in the Latino community by providing them with the tools and resources they need to bring their stories to life.

McDonald’s is teaming up with a roster of key industry leaders and film experts to help advocate for Latino representation in film. With its influence and scale, McDonald’s hopes to provide talented storytellers with the platform, financing, and distribution to produce their films, while receiving invaluable mentorship from renowned industry leaders to help bring their stories to life and advance their careers.

For more than three decades, the Golden Arches has given back and connected with the Hispanic community through initiatives in music, education, and sports, as well as supporting local charities and organizations. With Spotlight Dorado, McDonald’s is reaffirming its commitment to championing the Hispanic community’s diverse culture and rich heritage.

But what exactly is Spotlight Dorado? It’s a short film contest that’s free to enter and open to all U.S. Latinos regardless of experience, age, or background. The contest is now entering its second consecutive year, and it continues to advocate for underrepresented filmmakers while taking actionable steps toward fueling new voices and driving change for Latinos in the film industry.

Through Spotlight Dorado, McDonald’s is using its platform to empower and amplify Latino voices in the film industry. By providing the resources and mentorship that emerging filmmakers need, McDonald’s is working to ensure that diverse stories are being told and that underrepresented voices are being heard.

So, whether you’re an aspiring filmmaker or just a fan of Latino cinema, be sure to keep an eye out for the exciting developments coming out of McDonald’s Spotlight Dorado. With the Golden Arches’ long-standing commitment to uplifting Latino voices and stories, this initiative promises to be a game-changer for the film industry and the Hispanic community as a whole.

McDonald’s, in collaboration with recording artist Anthony Ramos, kicked off this year's SXSW Film & TV Festival program! And let me tell you, this program is not to be missed! It offers emerging Latino filmmakers the chance to receive mentorship opportunities and a whopping $75,000 production budget to bring their stories to life.

That’s right, you heard me correctly: seventy-five grand! With submissions now open at, aspiring filmmakers from all backgrounds and levels of experience are invited to showcase their talents and submit their projects for a chance to receive this amazing opportunity. So, what are you waiting for? Head on over to the website and show McDonald’s what you’ve got! Submissions are due on April 21, 2023.


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