A Classic Reimagined: Avocados From Mexico and Bomba Estéreo Turn ‘La Bilirrubina’ Into a Powerful Anthem for Hispanic Health
- Tyzza's Group
- 3 days ago
- 4 min read
A song that defined a generation is now calling a community to action. Few songs spark instant joy the way “La Bilirrubina” does. For more than three decades, the Latin classic has filled living rooms, quinceañeras, backyard cookouts, and car radios with the kind of nostalgia only a true anthem can deliver.
Now, 35 years after its release, the beloved hit is returning with a bold new mission.
In a cultural moment where Hispanic adults are nearly 70% more likely to have diagnosed diabetes than non-Hispanic White adults, Avocados From Mexico and Grammy–nominated innovators Bomba Estéreo have partnered with the American Diabetes Association (ADA) to transform the song into a rallying cry for health, prevention, and community empowerment.
This time, the beat isn’t just for dancing, it’s for living.
The collaboration arrives as the ADA officially recommends type 2 diabetes screenings starting at age 35, a number that mirrors the song’s anniversary and grounds the campaign in both symbolism and urgency.
Avocados From Mexico tapped Bomba Estéreo to recreate the hit with new lyrics that encourage listeners to embrace wellness, movement, and nutritious foods long rooted in Hispanic kitchens like avocados.
The collaboration underscores this mission clearly: “The song will serve as the anthem for a campaign designed to inspire fans to dance, get screened and add healthy, always good Avocados From Mexico to their dishes.”
It’s a strategy designed around the truth that resonates deeply in Latinx households: culture moves us. Music moves us. Food moves us.
And this campaign uses all three as tools for community change.
A Brand With Purpose and a Call to Prevention
For Avocados From Mexico CEO Alvaro Luque, the initiative goes far beyond marketing.
“Food is at the heart of our culture and it can be the heart of our health, too,” he said. “We're so much more than just a food brand. We're a brand with purpose, with the goal of sparking a movement toward better nutrition and empowering Hispanics to take charge of their well-being. Through our work with the ADA, including 'La Bilirrubina,' we're tackling one of the biggest health issues affecting our community, diabetes, with the joy, flavor, and optimism that defines Avocados From Mexico.”
From November 13 through December 12, the brand will donate $1 for every 60-second Type 2 Diabetes Risk Test taken at UnidosContraLaDiabetes.com, up to 35,000 people to support ADA’s Hispanic health education efforts.
This is health advocacy designed to actually meet people where they are: online, on their phones, on their playlists, and in the foods they already know and love.
Why Avocados? A Cultural Ingredient With Real Health Power
Food shapes not just our palates, but our identity. It reflects our roots, our regions, our families. And that’s precisely why the campaign emphasizes one ingredient at the center of many Hispanic kitchens: avocados.
With good fats, zero sugar, and high versatility, avocados are a diabetes-friendly option that doesn’t require sacrificing flavor or tradition.
“What you eat can help with diabetes prevention and management, which is why it's so important to provide credible guidance on making the right food decisions,” said Sheila Varshney, the ADA's registered dietitian and Associate Director of Nutrition and Wellness. “Through the ADA's Diabetes Food Hub, people can find diabetes-friendly recipes that incorporate avocados. This resource enables people to enjoy the flavors they love while prioritizing their health.”
It’s a powerful reminder: healthier choices don’t have to feel foreign; they can be deeply familiar.
Music as Medicine: Bomba Estéreo’s Personal Connection
For Li Saumet, Bomba Estéreo’s lead singer, the campaign carries deeply personal weight.
“Growing up with parents who both have type 2 diabetes and as a vegan myself, I've seen firsthand how important nutrition is for families and the larger Hispanic community,” she shared. “Taking a song so many of us already love and infusing it with a message of hope has been such a special opportunity. It's the perfect example of how the power of music, combined with the health benefits of avocados, can inspire meaningful change.”
Her voice grounds the campaign in lived experience, one shared across millions of Latinx families navigating generational health challenges while fighting for a better future.
A Movement Rooted in Culture, Rhythm, and Community Health
This marks Avocados From Mexico’s first-ever collaboration with the ADA, but the impact is designed to grow. The partnership will continue throughout the year, connecting cultural foods with diabetes-friendly living, offering tools and education, and encouraging 35,000 people to take the first step toward screening.
Through rhythm, flavor, and powerful community storytelling, the campaign reframes health not as fear, but as empowerment.
It reminds the Hispanic community that wellness can be joyful, rooted in tradition, and fueled by the music that has carried us for generations.
In a world where health disparities still echo across our communities, transforming a beloved anthem into a call for prevention feels undeniably profound.
By blending culture, rhythm, and the everyday foods that anchor our heritage, Avocados From Mexico, Bomba Estéreo, and the ADA are making a simple but revolutionary statement:
Our health deserves the same pride, joy, and celebration as our culture.
And this time, the rhythm might just save a life.
