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  • Writer's pictureTyzza Macias

Mercedes-Benz Fashion Week Takes Over Guadalajara



Get ready to experience a vibrant and colorful fashion extravaganza in the heart of Mexico, as Mercedes-Benz Fashion Week Mexico presents its first edition of the year in Guadalajara! The city of Guadalajara is known for its creativity, culture, history, tradition, and clothing, making it the perfect location for showcasing the latest trends and designs in the fashion industry. With the participation of seven fashion houses from the state, as well as the special presence of the talented Lorena Saravia from Mexico City, Mercedes-Benz Fashion Week Jalisco is set to be a one-of-a-kind event.


The theme for this year's edition is hyperlocal, which highlights the local outskirts and traditional Tapatio culture of Guadalajara. This means that the event will showcase the stunning work of designers like Abel López for Mercedes-Benz, Alfredo Martínez, Julia y Renata, NoName por Brother, and Olmos y Flores, who are all inspired by the unique beauty and creativity of Guadalajara.


And that's not all! Mercedes-Benz is committed to sustainable luxury and will showcase its range of electric cars, Mercedes-EQ, as part of the event. So, not only can you travel in style, but you can also reduce your carbon footprint at the same time. It's a win-win situation!


In addition to the fashion shows, the official campaign of Jalisco, Metrópoli, collaborated with Bulgari, a key brand in high-end jewelry, to showcase a selection of pieces from their iconic Serpenti collection. This collaboration adds an extra touch of luxury to the event, making it a must-attend for all fashion and jewelry enthusiasts.


The official fashion platform in Mexico will present the fall/winter 2023 collections from April 26th to 28th. It will be a multisite experience, recognizing the culture and architecture of the state, making it clear that Jalisco is part of a contemporary conversation without leaving tradition behind. This means that you will not only have the chance to experience the latest fashion trends but also explore the rich cultural heritage and stunning architecture of Guadalajara.


But that's not all that makes this event special! The city of Guadalajara was declared by TIME magazine as one of the best cities in the world to visit in 2023. So, while you're attending the fashion shows, don't forget to explore the city and all its amazing offerings. Whether it's the delicious food, the lively music, or the stunning architecture, Guadalajara has something for everyone.


Mercedes-Benz Fashion Week Jalisco brings together prominent exponents of the creative industries to celebrate Guadalajara, the creative cradle of Mexico. This event is not only about showcasing the latest fashion trends but also about celebrating the unique beauty and creativity of Guadalajara. So, get ready to be inspired, amazed, and dazzled by the stunning designs, incredible talent, and rich cultural heritage of this beautiful city.


So, what are you waiting for? Pack your bags, grab your best outfits, and get ready to experience the ultimate fashion and cultural event in Mexico. Mercedes-Benz Fashion Week Jalisco is an event that you won't want to miss!




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