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  • Writer's pictureTyzza Macias

Ritmo y Color: Elevating Latinidad with Music & Art at McDonald's - Celebrating Hispanic Pride!


Get ready to groove to the hottest beats and immerse yourself in vibrant artwork as the third annual music and art collaboration, Ritmo y Color, takes the stage! McDonald's USA is proud to present this incredible celebration of Latino pride and culture, featuring electrifying live musical performances and awe-inspiring art installations across six U.S. cities.


Prepare to be dazzled by the talented Colombian singer-songwriter and five-time Latin GRAMMY winner, Camilo. With three headline performances, Camilo is set to ignite the stage and capture the hearts of fans nationwide. His soulful melodies and infectious rhythms will transport you to a world where music transcends boundaries and unites us all. Camilo, known for his heartfelt lyrics and captivating performances, is excited to share his passion for music and art with La Tribu, the community that embraces and embodies the vibrant Latino heritage.


To kick off the festivities, McDonald's is offering fans an exclusive front-row seat to Camilo's inaugural concert, which will be streamed on his YouTube channel on June 27. Prepare to be swept away by Camilo's intimate acoustic session as he serenades you with his chart-topping hits, accompanied by vivid artwork adorning the restaurant installations.


But that's not all! McDonald's is giving you the power to shape the event by allowing you to choose the next two cities where Camilo will perform live. From June 27 to July 18, head over to www.ritmoycolormcd.com and cast your vote for one of the six participating major U.S. cities. The cities with the most votes will have the honor of hosting Camilo for unforgettable in-person performances during the fall. This is your chance to bring the music and magic to your city!


Ritmo y Color isn't just about music; it's an explosion of color and creativity. McDonald's has teamed up with seven remarkable visual artists, each from one of the participating cities, to transform select McDonald's restaurants into stunning canvases. These talented artists draw inspiration from their diverse cultural backgrounds to create artwork that pays homage to their Latino heritage. From New York to Miami, these vibrant installations will showcase the rich tapestry of Latino culture and captivate audiences with their authenticity.

But the collaboration doesn't stop there. McDonald's is uniting all seven artists in a collaborative mural that will be displayed in all art-wrapped restaurants. This mural will feature elements from each artist's installation, resulting in a mesmerizing fusion of creativity and storytelling. Fans who visit the participating locations in person will have the opportunity to scan the mural and unlock an augmented reality experience that brings the artwork to life, blurring the lines between the physical and digital worlds.


Since its introduction in 2021, Ritmo y Color McDonald's has been a platform for music and visual storytellers to showcase their talent and celebrate the collective pride of the Hispanic community. This year, the celebration is back and bigger than ever, offering fans the chance to bring their favorite artist, Camilo, to their city.


So mark your calendars, prepare your dancing shoes, and get ready to embark on a journey of music and art that celebrates the vibrant spirit of a Latino culture. Ritmo y Color is here to ignite your senses, inspire your creativity, and remind you of the power that music and art hold in shaping our lives and connecting us all. Don't miss out on this unforgettable experience—it's time to let your rhythm and colors shine!

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