Seminole Hard Rock Tampa Marks Hispanic Heritage Month with $100,000 Donation
- Tyzza Macias
- Sep 21
- 2 min read
Seminole Hard Rock Hotel & Casino Tampa has opened Hispanic Heritage Month with more than a celebration. Its campaign, “My Rhythm. My Flavor. ¡Mi Gente!” pairs cultural events with a $100,000 donation to Hispanic community organizations, underscoring the brand’s recognition of Latin influence in the U.S.
Running from September 15 through October 15, the initiative highlights both tradition and impact. Seminole Hard Rock Tampa donated $10,000 each to ten local organizations, including Enterprising Latinas, the Hispanic Outreach Center, and the Roberto Clemente Foundation. “Hispanic Heritage Month is a powerful reminder of the strength rooted in Latin culture, its people, and their rich history,” said Anaclaudia Solorzano, Director of Latin Marketing for Seminole Gaming & Seminole Hard Rock. “We’re honored to stand alongside local organizations that uplift and empower the region’s Hispanic communities every day.”
The celebration unfolds across the property in ways designed to immerse guests in Latin culture. At its restaurants, chefs have created menus inspired by Latin America, featuring dishes such as Bacalao a la Vizcaína, mofongo, and tres leches. At L Bar, Thursday nights bring live Latin music, salsa lessons from Tonos Latin Dance, and handcrafted cocktails that extend the festivities into the late hours.
Beyond the rhythms and flavors, a curated memorabilia exhibit showcases iconic pieces from music legends, including Celia Cruz, Gloria Estefan, Maluma, and Shakira. The collection transforms the resort into a gallery of cultural memory, offering guests the opportunity to connect with the artistry that has shaped generations.
This year’s program in Tampa reflects a larger pattern across Seminole Casinos and Seminole Hard Rock properties. The “Mi Ritmo. Mi Sabor. Mi Gente!” campaign has become a touchstone of Hispanic Heritage Month, bringing Latin superstars such as Carlos Vives and Juanes to the stage, introducing pop-up culinary experiences with chefs like Michelle Bernstein and Lorena Garcia, and curating memorabilia from figures as varied as Jennifer Lopez and Lionel Messi. The intent is clear: to make the celebration of Hispanic heritage an integral, year-round element of the brand identity.
That approach resonates at a moment when Hispanic culture is exerting unprecedented influence across the United States. Latino buying power has climbed to more than $4 trillion in 2025, reshaping entertainment, politics, and consumer markets alike. For brands, acknowledging Hispanic Heritage Month is no longer symbolic. It is strategic, a recognition of communities that are both shaping cultural narratives and driving economic growth.
At Seminole Hard Rock Tampa, the recognition takes tangible form in music, food, philanthropy, and storytelling. It is a tribute to history and heritage, but also an embrace of the future. Hispanic Heritage Month here is not only a celebration. It is a promise.
For more information about “My Rhythm. My Flavor. ¡Mi Gente!” and the calendar of events, visit www.DescubreTuRitmo.com/Tampa
