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  • Writer's pictureTyzza Macias

Sylvia Banderas Coffinet Breaks Barriers as CEO of Major Latina-Owned Media Company in the US



Get ready, Latinx community – there's a new CEO in town, and she's here to take the media world by storm! Sylvia Banderas Coffinet has recently been named the CEO of Latino Media Network (LMN), and the Latinx community couldn't be more excited!


LMN is one of the largest Latina-owned multi-platform audio and media companies serving the Latino market in the US, and Sylvia will be joining founders Stephanie Valencia and Jessica Morales Rocketto in scaling the company even further. As CEO, Sylvia will be overseeing finance, operations, corporate strategy, and development to drive market growth and profitability for LMN. Her leadership skills and extensive experience in the Latino media marketplace will be crucial in helping LMN become a leading voice in the Latino/Latinx community.


We are ecstatic about having Sylvia join LMN as CEO, said Valencia and Rocketto.

We are ecstatic about having Sylvia join LMN as CEO, said Valencia and Rocketto. According to them, Latinos are the "X factor" in the US today, driving population growth and the cultural trajectory of the country. They believe that there should be more Latino-owned media platforms to provide culturally relevant content for our community, and with Sylvia's expertise, LMN is poised for even greater success.


Sylvia is thrilled to be joining LMN at such an exciting time of growth for the company and the Latino-serving and Spanish-language media markets. She believes that Hispanics are the engine for economic growth in today's America, and she couldn't be more optimistic about the commercial and cultural potential of this moment. As part of a team that is Latina-owned and operated, Sylvia is excited to be building media for us, by us.


Sylvia is recognized as a long-standing champion and revenue leader in the Latino media marketplace. Throughout her nearly 20-year career, she has helped launch some of the most significant content franchises and brand efforts for Latino media, including POPSUGAR's Juntos x Target, Hola! USA's Latina Powerhouse x Estee Lauder Companies, and People en Español's Chica x Maybelline. She has monetized brand launches that have served Latino consumers with countless blue chip brand partners like Ford, Delta, Estee Lauder Companies, L'Oreal USA, Procter & Gamble, Macy's, Ulta Beauty, Johnson & Johnson, Walmart, Toyota, and many more – adding up to more than half a billion dollars in revenue.


Sylvia's impressive resume includes Chief Revenue Officer & Publisher at HELLO & ¡HOLA! Media Inc., National Advertising Director at PEOPLE en Español, and Beauty Director roles at Conde Nast's Glamour and Latina Media Ventures's Latina Magazine. Among her accolades, Forbes has recognized her as a "Trailblazing Latina Executive in Media," and in 2020 she was named one of the "Top 10 Líderes" in Hispanic Executive. Sylvia received her undergraduate degree in Latino Studies and Spanish Literature from Columbia University. She completed the Publishing School for Professionals program at Stanford University as an MPA Fellow and most recently obtained Cornell University's Diversity, Equity, and Inclusion certification.


Sylvia is not only a talented and accomplished leader but also a strong advocate for diversity and inclusion. She recognizes and celebrates the diversity within the Latino/Latinx community and is committed to serving it. "We see diversity within diversity and are looking forward to celebrating and serving it," said Sylvia Banderas Coffinet.


LMN recently acquired 17 radio stations in ten cities from Univision, and with Sylvia's expertise and leadership, LMN is well-positioned to capitalize on this acquisition and continue to expand its reach across the country. According to Sylvia, LMN is committed to providing culturally relevant content for the Latino/Latinx community and recognizing and celebrating the diversity within it.


So, Latinx community, let's show our support for LMN and Sylvia Banderas Coffinet as they work to provide us with even more culturally relevant and diverse content. Let's tune in to their radio stations, visit their website, and engage with them on social media. By doing so, we can help to ensure that our voices and experiences are represented in the media and that our culture and values are celebrated and shared with the world. Together, let's show LMN that we're excited about this new chapter and ready to help them continue to be a leading voice for the Latinx community in the US.

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