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  • Writer's pictureTyzza Macias

Eva Longoria Lights Up SXSW with Flamin' Hot Inspiring Latino Story


As South by Southwest (SXSW) – Austin’s annual music, film, and tech conference – continues to expand and evolve, so does the involvement of the Latino community. Latinos – both men and women – are pioneers in the tech, film, and music industries and SXSW recognizes this by showcasing their stories and accomplishments. These trailblazers are leaders in their respective fields, and they are using their voices to inspire and uplift the Latino community.


Eva Longoria is making a name for herself in Hollywood, but this time, it's not in front of the camera. She's stepping behind it to make her big-screen directorial debut with the movie “Flamin’ Hot,” and she’s doing it right in her backyard of Austin, Texas.


Longoria is best known for her role in the hit television show “Desperate Housewives,” but she’s been working hard to make her mark in Hollywood behind the camera.


Longoria was drawn to the “Flamin’ Hot” project because of its inspiring message. The film is based on the true story of Richard Montanez, the son of a Mexican American family who rose from janitor to executive at Frito-Lay. Montanez created a revolutionary new flavor of chips called “Flamin’ Hot” that went on to become a cultural phenomenon.


“We have to keep our foot on the gas to make sure our stories are told,”

“We have to keep our foot on the gas to make sure our stories are told,” Longoria said in a recent interview session during SXSW. The story of Richard is a great example of someone who worked hard and achieved the American dream.


Flamin' Hot is sure to be an instant classic when it is released on Hulu on June 9, 2023. Jesse Garcia stars as Montanez, alongside Annie Gonzalez as his wife, Emilio Rivera as his father, and Dennis Haysbert, Matt Walsh, and Tony Shalhoub in supporting roles.


The film Flamin' Hot is an inspiring tale of how hard work and determination can lead to success. It's a story that celebrates the spirit of the American Dream and will inspire viewers to pursue their dreams, no matter their circumstances.


In recent years, Latinas have been taking Hollywood by storm. From award-winning actresses to groundbreaking directors, and writers. Latinas have been making their mark in the entertainment industry and showing the world their immense talent.


Linda Yvette Chávez is a powerful example of Latinas taking the lead in Hollywood. Linda Yvette Chávez is one of the lead writers for The film "Flamin Hot" which is sure to be a hit with audiences of all ages.


Linda Yvette Chávez is an unstoppable force in the entertainment industry, and her success is a testament to her remarkable talent and hard work. As a Latina, Chávez is an inspiration to many, showing that it is possible to make it in a traditionally white-dominated field.


Flamin Hot is more than just a film about a portion of snack food. It is a story of perseverance, determination, and the power to never give up.


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