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  • Writer's pictureTyzza Macias

Find Your Voice Miami Beach: A Harmonious Fusion of Music and Magic

Photo: Courtesy of The Greater Miami Convention & Visitors Bureau from left to right, we see Ruben Leyva, Senior Vice President of Artist Services and Premium Content at Sony Music; GALE, an accomplished artist under Sony Music; Julissa Kepner, Chair of the GMCVB Board and General Manager of the Miami Marriott Biscayne Bay; and David Whitaker, the CEO and President of GMCVB.

In a groundbreaking collaboration that promises to strike a chord with music and travel enthusiasts worldwide, The Greater Miami Convention and Visitors Bureau (GMCVB) has joined forces with Sony Music Latin and the City of Miami Beach to unveil the captivating "Find Your Voice Miami Beach" digital experiential campaign. This innovative project takes audiences on an immersive journey that harmoniously blends the vibrant sounds of Sony Music Latin's acclaimed artists with the iconic allure of Miami Beach. Get ready to be inspired, uplifted, and transported into a world where music and Miami Beach converge in perfect harmony.

The heart of the "Find Your Voice Miami Beach" campaign beats to the rhythm of Sony Music Latin's award-winning series, "En Letra de Otro." This original content series has already captured the hearts of millions with its intimate performances and interviews where artists share the stories behind the songs that have shaped their lives. Now, this Miami Beach-based iteration of the series will introduce you to globally renowned artists, such as Fonseca, Kany Garcia, Gale, Boza, and Bomba Estereo, all of whom have found inspiration within the enchanting city of Miami Beach.

Each episode of "Find Your Voice Miami Beach" is a personal journey led by one of these remarkable artists, allowing viewers to delve into how Miami Beach has fueled their music and influenced their favorite songs. Through intimate interviews, exclusive behind-the-scenes footage, and breathtaking visuals, audiences will gain unprecedented access to the artists' creative processes and their deep connection with Miami Beach.

But this campaign is about more than just music; it celebrates Miami Beach itself. As part of the larger "Find Your Wave Miami Beach" program by GMCVB, this series aims to showcase Miami Beach as the ultimate destination for both leisure and business travelers. By merging the magic of music with the enchantment of Miami Beach, "Find Your Voice Miami Beach" offers a unique perspective on the city's rich cultural tapestry, inviting viewers to explore its vibrant neighborhoods, pristine beaches, and dynamic arts scene.

The "Find Your Voice Miami Beach" digital experience, set to run through the beginning of 2024, promises nothing short of extraordinary. It will feature immersive videos, live performances, and interactive features that will transport you to the heart of Miami Beach, allowing you to experience the city's energy, creativity, and cultural diversity from the comfort of your screen.

David Whitaker, President and CEO of the Greater Miami Convention and Visitors Bureau, expressed his excitement about this partnership, saying, "Our partnership with Sony Music Latin is a testament to Miami Beach's enduring appeal as a destination that inspires creativity, fosters cultural connections, and leaves an indelible mark on the artists who visit. We are excited to embark on this musical journey together, celebrating the fusion of Latin music and Miami Beach."

Ruben Leyva, SVP of Artist Services and Premium Content at Sony Music Latin echoed this sentiment, stating, "Miami Beach is a source of inspiration for countless artists in the Latin music industry, and we look forward to seeing how fans enjoy hearing our artists' unique stories, melodies, and connections to this incredible city throughout the campaign."

Commissioner Alex Fernandez of the City of Miami Beach also expressed his enthusiasm for the partnership, saying, "This collaboration between the Greater Miami Convention and Visitors Bureau and Sony Music Latin perfectly encapsulates the spirit of Miami Beach — a place where creativity knows no bounds and where music and culture converge. 'Miami Beach Find Your Voice' is an exciting initiative that will not only showcase the beauty of our city but also the artistic energy that flows through its veins."

So, get ready to embark on a musical journey like no other. "Find Your Voice Miami Beach" will premiere this fall, inviting you to discover the harmonious blend of Miami Beach's stunning landscapes and the melodies that have shaped Latin music history. To stay updated and be part of this enchanting experience, follow the campaign on social media with the hashtag #FindYourVoiceMiamiBeach.

With the world holding its breath in anticipation, there's no doubt that "Find Your Voice Miami Beach" is set to blaze a trail of unforgettable moments. This campaign is a testament to the harmonious fusion of music, culture, and the enchanting spirit of Miami Beach. Now, it's your moment to be a part of this extraordinary journey—a journey that promises to resonate in your heart, leaving you inspired, uplifted, and forever touched by the magic that is "Find Your Voice Miami Beach." Don't miss your chance to join this celebration; immerse yourself in the melodies, culture, and boundless creativity that make Miami Beach an unrivaled destination. Your seat is reserved for a front-row experience in this captivating symphony of life.


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