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  • Writer's pictureTyzza Macias

Global Superstar Shakira Electrifies Times Square with Surprise Performance and Celebrates New Album Launch

Photo: Courtesy of Getty Images for TSX Entertainme

In an electrifying surprise that captivated New York City and fans worldwide, global superstar Shakira delivered an unforgettable performance at the TSX Stage in Times Square, immediately following the release of her critically acclaimed album, Las Mujeres Ya No Lloran. This concert not only marked a historic moment for Times Square, attracting over 40,000 people—the largest audience ever recorded outside of New Year's Eve celebrations—but also showcased Shakira's unparalleled ability to connect with her audience through music.

A Night to Remember in Times Square

Under the dazzling lights of Times Square, Shakira took to the TSX Stage, a venue known for its cutting-edge approach to live entertainment, backed by an impressive 18,000-square-foot billboard. The Colombian singer-songwriter, celebrated for her dynamic presence and powerful vocals, performed a mix of her iconic hits, including “Hips Don’t Lie” and “Te Felicito”, as well as tracks from her new album like “Puntería” and “Cómo Dónde y Cuándo”. The crowd was mesmerized, dancing and singing along to every beat, demonstrating the universal appeal of Shakira's music.

This landmark performance was made possible through the collaboration between Shakira, TSX Entertainment, and presenting partners ViX, Vinfast, and Sony Music Latin, creating an awe-inspiring experience that underscored the global impact of Latin pop music.

Photo: Courtesy of Getty Images for TSX Entertainme

Las Mujeres Ya No Lloran: An Empowering Comeback

Las Mujeres Ya No Lloran, Shakira's first album in seven years, is being hailed as her most adventurous work to date. Critics and fans alike have praised the album for its empowering messages and Shakira's ability to weave resilience and strength into the fabric of her music. NME described it as “an empowering comeback,” highlighting Shakira's role in pushing the boundaries of Latin pop and making it a global phenomenon.

The album's success is further evidenced by the immediate popularity of its singles, including the infectious track “(Entre Paréntesis)” featuring Grupo Frontera, whose music video directed by Mike Ho has already captivated millions of viewers worldwide.

Shakira: A Trailblazing Global Icon

Shakira's influence on music and culture extends far beyond the charts. With over 95 million records sold globally, she is one of the most successful female artists of all time. Her accolades include three GRAMMY Awards, twelve Latin GRAMMY Awards, and numerous other international awards, solidifying her status as a global icon.

Notably, Shakira has made significant strides on digital platforms, becoming the most-viewed female artist on YouTube with over 20 billion views and the most-streamed female Latin artist on Spotify. Her previous album, El Dorado, showcased her enduring appeal, dominating iTunes charts in 37 countries and earning major awards at the Latin GRAMMY and GRAMMY Awards.

Her recent single, “SHAKIRA || BZRP Music Sessions #53,” set records for Spotify streams and YouTube views within its first 24 hours, demonstrating her continued relevance and influence in the music industry.

A Night That Resonates with Fans and Artists Alike

Shakira's surprise performance in Times Square was more than just a concert; it was a testament to her enduring legacy and the universal power of music. By choosing the innovative TSX Stage for her performance, Shakira and her team highlighted the evolving landscape of live entertainment and the potential of iconic locations like Times Square to host events that resonate with audiences worldwide.

As we draw this Women's History Month to a vibrant close, it's impossible to overlook the profound impact of "Las Mujeres Ya No Lloran" and Shakira's triumphant return to the music scene. This moment is more than a celebration of one artist's journey; it's a testament to the enduring power of creativity, resilience, and passion. Shakira, with her innovative spirit and boundless talent, has not only captured the hearts of listeners worldwide but has also paved the way for future generations of women in music. Her achievements underscore the quality and relevance of her work, serving as inspiration for fans and fellow artists. In embracing Shakira's legacy, we are reminded of the unlimited potential within each of us to influence, inspire, and celebrate the diverse tapestry of human expression.


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