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  • Writer's pictureTyzza Macias

Jarritos Spices Up Artist Grant Contest: More Categories, Bigger Prizes - Over $80,000 Up for Grabs

Step into a world of flavor and tradition with Jarritos, the iconic brand that has been tantalizing taste buds since its inception in 1950. From the bustling streets of Mexico to the far corners of the globe, Jarritos has become a beloved household name, synonymous with refreshment and pure enjoyment. Its distinctive glass bottles and delectable fruit-flavored sodas, crafted from the finest cane sugar, have captured the hearts and palates of millions. And now, as the brand joyfully marches towards its momentous 75th anniversary in 2025, Jarritos remains steadfast in its commitment to embracing its Mexican heritage and vibrant flavors.

Brace yourself for a feast of the senses as you explore their enticing lineup of 12 unique options: mandarin, tamarind, pineapple, fruit punch, lime, grapefruit, strawberry, mango, guava, passion fruit, cola, and watermelon. Each sip is an invitation to embark on a flavorful journey, where the richness of Mexican culture unfolds before your very eyes. Get ready to savor the essence of tradition and indulge in the vibrant spirit of Jarritos, where every bottle is a celebration of heritage and every taste transports you to the sun-drenched streets of Mexico.

But Jarritos isn't just about refreshing sodas; it's about championing artists and creatives. The authentic and flavorful Mexican soda brand has announced the launch of the 2nd Annual JarriTODOS (Jarritos for Everyone) Artist Grant Contest, which aims to empower diverse artists by providing them with an opportunity to win a $10,000 grant. This year, Jarritos has expanded the contest to include makeup and tattoo artists, broadening its reach and embracing different forms of artistic expression.

The contest is open to all aspiring artists residing in the United States, aged 18 and older. It spans six categories: visual art, dance, fashion, music, makeup, and tattoo art. The winners in each category will receive a grand prize of $10,000, while twenty-four semi-finalists will be awarded $1,000 each. The total prize pool amounts to an impressive $84,000, a testament to Jarritos' commitment to supporting emerging talent.

Eric Delamare, the director of marketing for Jarritos, expressed the brand's dedication to culture, art, and community, stating, "Jarritos is continuing to show up and champion culture, art, and community with the JarriTODOS Artist Grant Contest for the second year in a row." By partnering with renowned judges in each category, Jarritos ensures that the judging process is fair and recognizes talent, creativity, self-expression, and presentation.

The esteemed judging panel includes Courtney Plummer, a contemporary art dealer; Karla Martinez de Salas, editor of Vogue Mexico/Latin America; Javier Farfan, a music, entertainment, and cultural marketing consultant; JoJo Gomez, a renowned professional dancer/choreographer; Melissa Murdick, a celebrity makeup artist, and Savana Wang, a professional NYC-based tattoo artist. These experts bring a wealth of knowledge and experience to the table, ensuring that the chosen artists truly stand out.

Karla Martinez de Salas, Editor of Vogue Mexico/Latin America, believes that every industry should actively seek out new and diverse talent. She is excited to provide artists with an opportunity to express their art to the world and be recognized for their individuality and authenticity.

If you're an artist interested in participating, the entry process is simple. From June 13 to July 14, 2023, you can submit your entry for the JarriTODOS Artist Grant Contest through the official website. To enter, create a TikTok video or Instagram reel link showcasing your art, lasting up to 1 minute and 30 seconds. Along with your video, answer the following prompt: how do you express your individuality through your art? Complete a short online form to confirm eligibility and provide contact information. Remember, the deadline for submissions is July 14, 2023, at 11:59:59 p.m. PST.

The judging process will take place from July 24 to August 4, 2023, and the winners and finalists will be announced by August 22, 2023.

Jarritos' commitment to supporting artists and celebrating diversity shines through the JarriTODOS Artist Grant Contest. By providing a platform for up-and-coming talent to showcase their art, Jarritos proves that art knows no boundaries. So, let your creativity flow, express your individuality, and seize this incredible opportunity to make a mark in the art world. Raise a bottle of Jarritos and toast to 75 years of flavor, inspiration, and artistic excellence, Good Luck!


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