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  • Writer's pictureTyzza Macias

Nathy Peluso and Dove Join Forces to Celebrate Hair Self-Expression in #MyHairAMiModo Campaign

Photo: Courtesy of DOVE Hair

On Thursday, November 16, the world witnessed a groundbreaking moment at the Latin Grammy Awards in Sevilla, Spain, as the international sensation Nathy Peluso took the red carpet by storm. But it wasn't just her electrifying performance that stole the show; it was her partnership with Dove in advocating for hair positivity and self-expression through the #MyHairAMiModo campaign. In this article, we delve into this powerful collaboration and the message it sends to women around the world.

Dove, a brand known for its commitment to empowering women and celebrating natural beauty, announced the launch of #MyHairAMiModo on October 17, 2023. Translated as "my hair, my way," this campaign was created alongside Latina community voices to initiate meaningful conversations about harmful hair stereotypes and promote hair positivity. Building on the success of the Dove Love Your Hair collection, which caters to a wide range of hair textures, types, lengths, and colors, #MyHairAMiModo encourages women to proudly embrace their unique hair and express themselves authentically.

Dove's #MyHairAMiModo campaign aims to empower women to celebrate their individuality through their hair. It challenges the restrictive societal expectations placed on women and particularly highlights the experiences of Latinas who face unique pressures and stereotypes regarding their hair.

Enter Nathy Peluso, the Argentine superstar who has taken the music world by storm with her captivating voice and fearless style. Nathy's bold approach to self-expression extends beyond her music and spills into her ever-changing hairstyles. As someone who loves experimenting with her hair and switching up her look regularly, Nathy is no stranger to facing criticism and judgment. However, she remains unapologetically herself, using her platform to inspire others to do the same.

To celebrate #MyHairAMiModo on the Latin Grammy Awards red carpet, Nathy Peluso collaborated with renowned hairstylist Iván Gómez. Together, they crafted a stunning hair look that embodied the essence of self-expression. Nathy's hair became a canvas, a symbol of the freedom to wear her hair, her way. Iván Gómez's incredible work further emphasized the power of embracing one's hair profile and personal style.

Nathy Peluso, speaking about her involvement in the campaign, stated, "As a woman in this industry, I know firsthand the harmful stereotypes that women are up against, but despite what society's expectations may be, I love expressing myself through my hair and switching up my look at any moment. I remember when I cut my hair short, I received comments against the look, but it's important for me to feel free to wear my hair, my way – whether it's colored and cropped one day, or long and sleek the next, I embrace it all! I'm proud to join Dove and elevate the #MyHairAMiModo message during such an important evening, and I hope that I can help empower other Latinas and all women to wear their hair, their way too."

Nathy's words are a powerful reminder that self-expression should never be stifled by societal norms. Her courage to defy expectations sets an inspiring example for women everywhere.

Dove's research reveals that a staggering 9 out of 10 women feel pressured to style their hair according to society's expectations. These expectations can be especially burdensome for Latinas who have diverse hair textures, types, and colors. However, with the support of Nathy Peluso and other influential voices, Dove is determined to change this narrative.

Together, we can say "no" to limiting societal expectations and say "yes" to #MyHairAMiModo. Dove's commitment to celebrating hair diversity and promoting hair positivity is a significant step toward fostering self-confidence and empowering women to express themselves freely.

Nathy Peluso's partnership with Dove at the Latin Grammy Awards red carpet transcended mere collaboration; it stood as a resounding declaration of empowerment, self-expression, and the imperative to shatter the constraints of societal norms. Through the transformative #MyHairAMiModo initiative, Dove not only exalted the splendid tapestry of hair diversity but ignited profound conversations that dared to challenge damaging stereotypes while kindling a fierce spirit of self-acceptance in women. As we gaze towards the horizon, let Nathy Peluso's indomitable self-expression and Dove's unyielding dedication to hair positivity serve as a radiant guiding light for women across the globe. The time has come to revel in our hair, on our terms, and in doing so, celebrate the very essence of ourselves. Dive into the groundbreaking campaign at and unite in the movement towards a world where every woman proudly proclaims, "My hair, my way."


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