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  • Writer's pictureTyzza Macias

NYFW's Glam Slam: TRESemmé and Becky G's Hair Magic Unleashed


Every year, New York Fashion Week, The Shows brings together the biggest names in fashion to showcase their latest collections. While the clothes and models take center stage, there's another crucial element that often goes unnoticed but plays a pivotal role in creating those iconic runway moments – hair. And for the 16th year in a row, TRESemmé, America's #1 hair care and styling brand, proudly steps up as the Official Hair Care Sponsor.


TRESemmé is no stranger to the world of fashion, and their longstanding commitment to New York Fashion Week underscores their dedication to the artistry of hair. With a reputation as the go-to choice for professional stylists, TRESemmé has armed them with upgraded salon-quality hairsprays that are set to redefine runway hair trends for the Spring/Summer 2024 season.


The revamped TRESemmé hairsprays, now with less alcohol, are designed to be a professional stylist's secret weapon. These sprays lock in moisture and lock out frizz, giving models 24-hour frizz control. What's more, they deliver a salon-serum finish for unparalleled shine. The best part? These flexible hairsprays provide a soft, touchable hold, avoiding the dreaded crunchiness that often comes with hairspray.


Behind the scenes at NYFW, professional stylists work closely with fashion designers to bring their creative visions to life. Lacy Redway, TRESemmé Lead Stylist, shares her enthusiasm for this collaborative process: "I love the creative process of collaborating with designers on the hair looks we create for the runway. It's an honor to be trusted to bring their visions to life with my team backstage at their shows."


Redway also emphasizes the importance of having the latest TRESemmé products in her toolkit, not only for runway looks but also for adapting those trends into everyday styling.


To showcase the versatility of TRESemmé hairsprays, the brand has partnered with global superstar Becky G in their "Flex Any Style" campaign. Becky G, styled by Celebrity Hairstylist and TRESemmé Ambassador Justine Marjan, rocks enviable hair that looks locked in place with the Ultra Fine Hairspray. These styles prove that TRESemmé products can help you achieve any look you desire.


During NYFW The Shows, TRESemmé is taking things to the next level with the launch of "TRESemme Style Studios." This immersive experience takes over the Spring Studios ground floor, where guests can unleash their personal style. Starting on September 9, visitors can enjoy complimentary dry styling appointments with TRESemmé hair stylists, sip cocktails in the lounge while watching live shows from the runways, experiment with new hair looks using the TRESemmé AR tool, and strut their stuff on a custom video catwalk set to Becky G's remix of the iconic TRESemmé 'Ooh La La' jingle. All visitors are encouraged to register for online access to the space and to book professional styling appointments.


Jessica Grigoriou, Head of Beauty Marketing and Salon and Masstige Hair Portfolio Director at Unilever NA expresses excitement about TRESemmé's ongoing collaboration with fashion designers. She notes that these designers value and trust TRESemmé's professional stylists and salon-quality products to complement their latest collections seen on the runways. TRESemmé's salon at Spring Studios and behind-the-scenes content continues to make these hair trends accessible.


If you're eager to catch the highlights from TRESemmé's involvement in New York Fashion Week The Shows, visit tresemme.com or follow them on TikTok, Instagram, and Facebook. For those seeking a professional styling appointment, The Salon, presented by TRESemmé, offers the opportunity to experience runway-ready hair firsthand.


TRESemmé's hairsprays, available in Ultra Fine, Extra Hold, and Freeze Hold, can be purchased at food, drug, and mass market retailers nationwide for an affordable SRP of $6.99. Achieving runway-worthy hair has never been more accessible.


As the 16th year of partnership between TRESemmé and New York Fashion Week unfolds, it's clear that TRESemmé's commitment to empowering stylists, designers, and fashion enthusiasts to unleash their creativity knows no bounds. With their upgraded hairsprays and immersive experiences, TRESemmé is ready to take your hair game to the next level – on and off the runway. So, go ahead and flex your style with TRESemmé, because your hair deserves to be the star of the show too!

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