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  • Writer's pictureTyzza Macias

Pedro Cruz: Cultivating Beauty and Success Through roots & roots Corporation

Photo: Courtesy of Pedro Cruz

In the vibrant tapestry of the American dream, Pedro Cruz's journey stands as a testament to resilience, creativity, and unwavering dedication. The story of Pedro Cruz, the visionary owner of roots & roots Corporation, embodies the spirit of entrepreneurship and the power of pursuing one's dreams.

roots & roots Corporation, born in the heart of Puerto Rico in 1991, has blossomed into a thriving floral and landscaping business that has left its mark throughout South Florida. Pedro Cruz's journey began with humble origins in San Juan, Puerto Rico, and took flight when he embarked on a life-altering adventure to the United States in 1996.

Arriving in Miami, Florida, Pedro's determination and sheer willpower became the guiding forces behind his American dream. Armed with little more than a burning ambition, he started working from his home, navigating a language barrier that seemed insurmountable at times. However, Pedro's unwavering dedication, paired with his trusty companion, a little chihuahua named Pete, kept him on the path to success.

Pedro Cruz's rise to prominence is a story of relentless pursuit. He built his business one client at a time, always remaining rooted in his core values. His journey was not without its challenges, but Pedro's unwavering commitment to excellence, creativity, and authenticity led him to the pinnacle of his industry.

Today, roots & roots Corporation stands as a shining example of Pedro's dedication and passion. The company employs a talented team of individuals who share Pedro's vision for delivering high-quality services in floral and landscape products to the retail, residential, and hospitality industries throughout South Florida. Their work has garnered recognition from esteemed publications such as the Miami Herald, Forbes Travel Guide, Conde Nast Traveler, and many others, solidifying Pedro's status as a leader and creative Latinx entrepreneur in the industry.

What sets Pedro Cruz and roots & roots Corporation apart is their unwavering commitment to the community that has supported them throughout their journey. Pedro firmly believes in giving back, and his actions speak volumes. From teaching classes to donating flowers and plants to retirement homes, Pedro has consistently demonstrated a deep sense of gratitude and a desire to make a positive impact on those around him.

Family life is paramount to Pedro, and he has moved his entire family to Miami, where they reside in the welcoming community of Surfside, Florida. His dedication to family mirrors his approach to business – rooted in values and nourished by love and care.

The role of a floral designer extends beyond arranging flowers; it's about crafting beauty that uplifts the human spirit. Pedro Cruz's career in floral design is nothing short of inspirational. His designs have not only enhanced spaces with their colorful plants and flowers but have also promoted a positive atmosphere, leaving an indelible mark on the world of design.

At its core, roots & roots Corporation is driven by a mission to provide an exceptional and unforgettable experience to its clients. This mission is achieved by gaining a deep understanding of their client's desires and transforming them into stunning expressions using the medium of flowers, plants, and natural elements. Through this process, clients and employees alike partake in a rewarding and uplifting experience, filled with life, color, and style.

roots & roots Corporation is not merely a business; it's a conduit for creativity, design, and prosperity. Their multi-level engagement with the community amplifies the beauty and success they create, making the world a better and more beautiful place.

In the heartwarming story of Pedro Cruz and roots & roots Corporation, we find the embodiment of the American dream – the tale of a Latinx entrepreneur who dared to dream worked tirelessly, and touched countless lives with his passion for beauty, nature, and community. Pedro's journey serves as an inspiration to floral designers and aspiring entrepreneurs alike, a reminder that with dedication and unwavering commitment, one can create a legacy that blooms and thrives, just like the vibrant flowers he so lovingly arranges.


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