top of page
  • Writer's pictureTyzza Macias

Unstoppable Unity: Jenna Ortega and Messi Ignite North America's Soccer Culture, Empowered by Adidas

Photo: Courtesy of Adidas

The world of soccer is buzzing with excitement as one of the greatest players of all time, Lionel Messi, embarks on a new chapter in his illustrious career, joining the ranks of Inter Miami CF in the MLS. This momentous occasion has brought unparalleled enthusiasm to the American soccer landscape, with Adidas leading the charge in welcoming the Argentinian superstar to Miami. The brand's support of soccer in the United States goes beyond just celebrating Messi's arrival; it also involves investing in the next generation of athletes and promoting the growth of soccer culture across North America.

Messi's presence in the U.S. has created an electric atmosphere, reminiscent of the anticipation surrounding David Beckham's entry into the MLS back in 2007. Miami, with its large Latino representation and passion for soccer, has wholeheartedly embraced Messi as he sails through the Port of Miami on a spectacular entourage of Adidas-branded vehicles. The cargo ship, boats, and helicopters, all adorned in Inter Miami CF pink, mark the beginning of a new era for soccer in Miami and the broader U.S.

To celebrate Messi's arrival, crates filled with Messi jerseys, soccer balls, and more were distributed to communities throughout Miami, igniting the passion of soccer fans young and old. This outpouring of support for Messi goes beyond his contributions on the field; it represents the journey of a boy from Rosario, Argentina, being welcomed by a city that embraces soccer on an unprecedented scale.

Adidas believes that soccer has the power to change lives, and this belief drives its commitment to supporting the growth of the sport at the grassroots level. One such initiative is the expansion of the Just Ball League into the Miami community. In collaboration with the U.S. Soccer Foundation, Adidas is providing free neighborhood youth soccer leagues in low-income communities throughout New York City, Los Angeles, and now Miami. These state-of-the-art, safe, and accessible spaces allow the next generation of athletes to hone their skills and experience the many benefits of sports.

As a global brand synonymous with soccer, Adidas is also proudly supporting the 2023 FIFA Women's World Cup. The tournament will feature high-performing athletes from partnered federations wearing dynamic bespoke away kits and playing with the official match ball provided by Adidas. Drawing inspiration from Australia and New Zealand's iconic landscapes, these kits blend nature-inspired looks with Adidas' top-notch performance technology. Fans around the world can purchase these kits to cheer on their favorite teams and athletes, celebrating the extraordinary talent on display during the Women's World Cup.

Soccer culture in the U.S. is experiencing remarkable growth, not only with the arrival of global superstars like Messi but also through the excitement generated by European soccer clubs touring the country. The likes of Real Madrid, Arsenal, and Manchester United are embarking on preseason matches in key cities, uniting diverse communities on American soil in celebration of this momentous summer of soccer. Simultaneously, a fashion trend known as "Blokecore" is taking the nation by storm, incorporating vintage soccer-inspired pieces. Celebrities like Jenna Ortega proudly sport this look, fueling its popularity. Adidas' deep-rooted legacy in soccer and sportswear has further amplified the demand for jerseys and iconic sneakers like the timeless Samba, solidifying Blokecore's undeniable influence in the fashion world.

Photo: Courtesy of Adidas

The Summer of Soccer is here, and Adidas believes that "Impossible Is Nothing." The heightened demand and increased interest in soccer across North America are clear indicators of the sport's growth. With a 300 percent increase in overall soccer participation in the U.S. over the past 40 years, the momentum is undeniable. Adidas, as a leading supporter of soccer culture, is thrilled to play a role in inspiring and nurturing the next generation of athletes and fans.

As we rejoice in Messi's arrival in Miami, witness the expansion of the Just Ball League, and eagerly await the 2023 Women's World Cup, let us bask in the awe-inspiring transformative power of soccer. This magnificent sport unites people from all walks of life, forging bonds of unity, igniting unyielding passion, and nurturing an unwavering love for the game that transcends borders. With Adidas leading the way, the radiant future of soccer in North America beckons, promising an extraordinary journey of greatness for athletes and fans alike. So, as you lace up your cleats and proudly don your jersey, join the jubilant celebration of soccer culture in North America – for the world's game has found a cherished home in the depths of our hearts. Together, let us propel this beautiful game to ever-greater heights, leaving an indelible legacy of camaraderie and inspiration for generations to come.

bottom of page