Antonela Roccuzzo Named Global Brand Ambassador for Anastasia Beverly Hills

Photo: Courtesy of Anastasia Beverly Hills

In the global beauty industry, few partnerships blend influence, authenticity, and cultural relevance quite like the one between Anastasia Beverly Hills and Antonela Roccuzzo. The prestige cosmetics brand has named the Argentine entrepreneur and style icon its Global Brand Ambassador for 2026, marking a new chapter for the internationally recognized beauty company.

Celebrated worldwide for her timeless elegance, authenticity, and influential voice, Roccuzzo embodies the core values of Anastasia Beverly Hills: confidence, integrity, and female empowerment. As a devoted entrepreneur, mother, and global fashion figure, she continues to inspire millions through her distinctive blend of style, authenticity, and modern influence.

The partnership reflects a broader shift in the beauty industry toward ambassadors who represent not only visibility but also genuine connection with audiences around the world.

A Founder Welcomes a Global Voice

For Anastasia Soare, Founder and CEO of Anastasia Beverly Hills, the collaboration represents a natural alignment between the brand’s philosophy and Roccuzzo’s global presence.

“We are thrilled to welcome Antonela into the Anastasia Beverly Hills family,” said Anastasia Soare, Founder and CEO of Anastasia Beverly Hills. “Her grace, warmth, and natural approach to beauty perfectly reflects the spirit of our brand. Antonela inspires millions by staying true to herself, and that authenticity is what makes this partnership so powerful.”

Soare’s own journey reflects the spirit of entrepreneurship and innovation that defines the brand today. The Romanian-born beauty entrepreneur launched her Beverly Hills flagship salon in 1997 before introducing the company’s first product line in 2000.

Her patented Golden Ratio Eyebrow Shaping Method, inspired by the sacred geometry of facial balance, transformed brow artistry into a global beauty category and helped build what would become a multi-million-dollar industry.

Antonela Roccuzzo’s Influence on Modern Beauty Culture

Roccuzzo’s growing global presence reflects a modern generation of women redefining influence across fashion, beauty, and digital culture. Known for her refined style and authenticity, she has built a global audience that values both her elegance and her relatability.

For Roccuzzo, the collaboration with Anastasia Beverly Hills carries a personal connection.

“I have always admired Anastasia Beverly Hills, not only for its incredible products but for the brand’s dedication to empowering people to feel confident in themselves,” said Antonela Roccuzzo. “It’s an honor to partner with a brand I genuinely love and use every day. I’m excited to create meaningful moments together and share more of my beauty routine with the world.”

Her role as Global Brand Ambassador will offer audiences a closer look at her beauty rituals while highlighting the artistry and innovation that have defined the brand for decades.

As Global Brand Ambassador, Roccuzzo will be featured across upcoming social content and brand projects, highlighting Anastasia Beverly Hills’ hero products and new launches.

These initiatives will showcase the brand’s signature approach to beauty while offering audiences a more personal look at Roccuzzo’s routine and perspective on modern glamour.

The collaboration reflects a growing emphasis within the beauty industry on authentic storytelling, cultural relevance, and meaningful connection with audiences worldwide.

The Legacy of Anastasia Beverly Hills

Since its founding, Anastasia Beverly Hills has been synonymous with artistry and innovation.

Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and introduced the company’s first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, the brand creates prestige cosmetics for a passionate prosumer audience.

Soare was first to introduce brow shaping, followed by a product line based on her patented Golden Ratio Eyebrow Shaping Method, and she is widely credited for fueling the multi-million dollar beauty business that surrounds the brow category today.

Anastasia Beverly Hills products are available at anastasiabeverlyhills.com, and select retailers in over 30 countries worldwide.

As industries continue to spotlight leadership, creativity, and collaboration among women, partnerships like this highlight the power of women recognizing and celebrating one another’s influence.

During Women’s History Month, the collaboration between Anastasia Beverly Hills and Antonela Roccuzzo offers a timely reminder of the impact women have across industries from entrepreneurship and innovation to global cultural influence.

At its core, the partnership represents more than a beauty campaign. It reflects a shared vision rooted in authenticity, confidence, and the enduring influence of women supporting and inspiring one another around the world.