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  • Writer's pictureTyzza Macias

Experience the Thrill of Women's Soccer with Frito-Lay: Uniting Snacks, Legends, and Fans


Get ready for an epic celebration of women's soccer as Frito-Lay, the Official USA Snack of the FIFA Women's World Cup Australia and New Zealand 2023, gears up to inspire fans and support the tournament. With a groundbreaking campaign and a range of exciting initiatives, Frito-Lay is leaving no stone unturned to promote the greatness of women's soccer and empower young women athletes and fans.


Imagine a world where soccer legends come to life through the magic of Frito-Lay snacks. In their latest TV commercial, "Taste of Greatness," Frito-Lay unites women's soccer icons and current stars in a visually stunning and action-packed spectacle. Directed by the talented Bryan Buckley, the spot combines animation and reality as past and present legends face off in a game never played before. It's a feast for the eyes and a testament to the power of women's soccer.


But Frito-Lay isn't stopping there. They're turning each goal scored into an opportunity to win incredible prizes! Starting from July 20, fans can participate in the #LaysGOALdenGiveaway on Twitter. For each goal scored during the group stage, lucky fans will have a chance to win two tickets and travel to Sydney, Australia, to witness the FIFA Women's World Cup Final. And the excitement doesn't stop there! For each match following the group stage, fans have an opportunity to win $1,000 per match. So, get ready to cheer louder than ever for your favorite teams, and keep an eye out for the Lay's GOALden Giveaway announcement on Twitter.


If you happen to be in Frisco, Texas, on Friday, July 21, prepare yourself for the ultimate watch party experience at The Star. Frito-Lay, in collaboration with FOX Sports, is hosting a one-night-only extravaganza. From 6 p.m. CDT, the doors will open, and at 8 p.m. CDT, the match begins. Attendees will be treated to an unforgettable evening filled with special edition gear, surprise guests, entertainment, and, of course, an abundance of snacks. This unique opportunity to watch the tournament in the company of fellow soccer enthusiasts is not to be missed!


Frito-Lay is also joining forces with COPA90 to embark on the ultimate fan quest. Together with soccer media personality Jake Barford, they will capture the passion and diversity of fans from each of the 32 teams participating in the FIFA Women's World Cup. Over 32 days, Jake will document his journey, sharing captivating content through snackable social videos on Instagram and TikTok. Starting on July 20th, follow along with Jake's adventure as he uncovers the stories of passionate fans across the United States.


No watch party is complete without the perfect snacks, and Frito-Lay has you covered with their limited-edition FIFA Women's World Cup-branded packaging. Indulge in DORITOS Nacho Cheese and Cool Ranch Flavored Tortilla Chips, RUFFLES Queso Cheese Flavored Potato Chips, CHEETOS Bolitas, LAY'S Kettle Cooked Original and Jalapeño Flavored Potato Chips, LAY'S Limón Flavored Potato Chips, and LAY'S Adobadas Flavored Potato Chips. Additionally, Cracker Jack joins in the celebration with limited-edition Cracker Jill packaging, honoring the women who have shattered barriers in sports.


Frito-Lay's commitment to women's sports and the FIFA Women's World Cup shines brightly through its exhilarating campaign and engaging initiatives. From the captivating "Taste of Greatness" commercial to the thrilling LaysGOALden Giveaway, the ultimate watch party experience, the fan quest with COPA90, and the limited-edition branded packaging, Frito-Lay is leading the way in celebrating women's soccer and inspiring the next generation of young women athletes and fans.


So, get ready to immerse yourself in the excitement of the FIFA Women's World Cup Australia and New Zealand 2023 with Frito-Lay and witness the greatness of the sport unfold before your eyes. Let the games begin!



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