From Heritage to World Cup: Buchanan’s Green Seal Redefines Luxury with Ritmo and Cultural Pride

Photo: Courtesy of Buchanan's

Buchanan’s Blended Scotch Whisky has never shied away from boldness. But with the launch of Buchanan’s Green Seal, the brand signals more than a new flavor. It announces a cultural movement.

Described as “bursting with tropical fruit and spiced notes,” Green Seal is crafted to honor the 200%ers, a generation embracing life as both 100% Hispanic and 100% American. This new luxury expression is less about exclusivity and more about energy, rhythm, and presence. Or, as Buchanan’s frames it: the night doesn’t start until we unseal it together.

At the heart of Green Seal is an innovative blend, featuring a never-before-released Glen Elgin single malt and experimental wine yeast. The result: layers of zesty citrus, milk chocolate, creamy vanilla, warm wood spices, and subtle hints of toffee and apricot jam. “Green Seal marries the craftsmanship of luxury whisky with an innovative twist of vibrant, tropical fruit notes keeping rhythm at the center of this exceptional blend,” said Craig Wallace, Master Blender, Buchanan’s Whisky. “With a more subdued peatiness than Buchanan’s other luxury variants, it delivers a blended whisky with a delicate and approachable flavor, perfect for sharing with your inner circle.” It’s a whisky designed for versatility whether neat, on the rocks, or with a splash of coconut water.

Beyond taste, Green Seal makes its presence known through design. Its emerald-green glass and gold accents strike a balance between modern luxury and Buchanan’s heritage. The circular emblem, inspired by the brand’s historic seal, symbolizes movement and the “inner circle” of cultural pride it celebrates. As the brand notes, it’s more than packaging, it’s a statement piece for the bar cart, one that embodies ritmo in every pour.

This fall, Buchanan’s is amplifying its message with digital content, live events, and high-energy activations that place Green Seal at the intersection of music, style, and culture. “For years, Buchanan's has been celebrating Latin luxury and those creating it, and as that boldness and creativity continue to impact mass culture, we want to recognize the new class that continues defining and redefining luxury,” said Linda Lagos-Morales, Brand Director, Buchanan’s Blended Scotch Whisky. She added: “With Green Seal, we wanted to embrace the beat of Latin culture and create more than just a whisky, but a spark for the ritmo latino that pulses wherever and whenever our familia celebrates a spirit that honors creativity, boldness and elevates the moments when we embrace who we are – where Latin luxury and presence take center stage.”

The launch of Green Seal also arrives at the perfect cultural moment Hispanic Heritage Month. A time dedicated to honoring the traditions, achievements, and vibrancy of Latino communities. By aligning the debut of its newest expression with this national celebration, Buchanan’s underscores its commitment to spotlighting Latinidad and the cultural rhythm at the heart of its identity.

As the official whisky supporter of the FIFA World Cup 2026 in North America, Buchanan’s is hitting the streets with Buchamión, its 27-foot pregonero-inspired truck, blending fútbol passion with Latin celebration. After energizing crowds in New York and Miami, the next stop is Dallas, Texas, where Buchanan’s will host Nos Vamos Al Mundial on Saturday, October 11, at Texas Live! Arlington Backyard. The event, open to those 21+, will celebrate soccer culture with a VIP experience starting at 6 p.m., a watch party at 8 p.m., and an after-party at 10 p.m. Featuring DJ Avii Glow, exclusive giveaways, Buchananita cocktails, and more, the Dallas celebration embodies exactly what Green Seal represents, transforming gatherings into unforgettable celebrations of us.

Graphic: Courtesy of Buchanan's

Buchanan’s Green Seal is now a permanent addition to the portfolio. With an ABV of 40% and a suggested retail price of $99.99, it’s available online at ReserveBar.com and at fine spirits retailers nationwide for those 21+. To see how Buchanan’s is unsealing the night across the country, follow @buchananswhisky on Instagram.

Buchanan’s Green Seal is more than a luxury whisky. It’s a cultural statement. An embrace of rhythm, identity, and community at a time when Latin culture is exerting a significant global influence.

It’s whisky that reflects not just taste, but presence. Or as Buchanan might put it: luxury isn’t silent. It’s ritmo. From Hispanic Heritage Month to the countdown of the FIFA World Cup 2026, Buchanan’s is raising a glass to heritage, unity, and the future of Latin luxury on the world stage.