top of page
  • Writer's pictureTyzza Macias

Introducing Bebé Fuerte: Sparking Play and Movement with Robin Arzón's Vibrant Bilingual Toy Line

Hold onto your babies and dust off those dance moves, because the revolution of playtime has just kicked into high gear! Brace yourself for a whirlwind adventure as families across the nation dive headfirst into the vibrant world of Bebé Fuerte! Created by none other than the fitness dynamo, New York Times sensation, and the unstoppable VP of Fitness Programming at Peloton, Robin Arzón, this bilingual toy extravaganza is poised to take playtime to a whole new level.

In a jaw-dropping collaboration with the ingenious minds at TOMY International, Bebé Fuerte is now marching triumphantly onto the shelves of Walmart and indie toy stores everywhere. So, get ready to shimmy, shake, and shout "Vamos A Movernos" like never before, because it's time to sculpt smiles, forge connections, and celebrate culture through the incredible power of play!

Inspired by Robin's passion for wellness, her Cuban-Puerto Rican heritage, and the rich tapestry of Latinx culture, Bebé Fuerte is a collection of seven unique and colorful products that reflect the beauty of diversity. As you explore the collection, you'll find toys that not only captivate your baby's curiosity but also inspire parents to join in the fun and foster a deep bond with their little ones.

One of the standout features of Bebé Fuerte is the incorporation of Spanish words and phrases into the toys. As parents engage in playtime with their babies, they have the opportunity to introduce their little explorers to the beauty of a new language. This bilingual element enriches the experience, creating a playful environment that fosters learning, communication, and cultural appreciation from the very start.

Julie Gwaltney, Senior Director at TOMY International, couldn't be more thrilled about this collaboration. "We are thrilled to have partnered with Robin on a collection that not only encourages parents to get active with their little ones but also one that celebrates our growing Hispanic consumer base," she shares. The line's beautiful colors, patterns, and motivational messages like 'Sí Se Puede' (Yes, We Can) and 'Vamos A Movernos' (Let's Move) are woven into the toys, making them a joyful addition to the world of infant toys.

For Robin Arzón, this venture is a deeply personal one. She believes that fitness and movement are not just about perfection; they are about progress, growth, and the journey itself. Watching her daughter Athena engage with movement as play served as the foundation for Bebé Fuerte. "I'm so excited to bring this collection to life with fun, vibrant toys and inspire families to move together as they journey through their baby's first milestones," says Arzón. With the recent addition of her son Atlas, this venture holds even more significance for her family, as they embark on the incredible journey of experiencing those precious first milestones together.

As parents, we often wish for our children to grow up in an environment that celebrates diversity, encourages learning, and nurtures a strong sense of togetherness. Bebé Fuerte embodies these values in a tangible and exciting way. It's not just a toy line; it's a movement, a celebration of culture, and an invitation to be active participants in our children's growth and development.

So, whether you're a fitness enthusiast, a lover of Latinx culture, a bilingual family, or simply a parent who wants to engage with their child in meaningful ways, Bebé Fuerte is here to spark joy, inspire movement, and create lasting memories. Head to Walmart or your local independent toy store to explore this vibrant collection and join the movement of playful wellness that Robin Arzón has so beautifully brought to life.

So, let's make a pact, a promise, a declaration of playtime revolution! As you watch your little explorers dive into the colorful world of Bebé Fuerte, remember that these toys are more than just playthings; they're bridges to connection, vehicles of movement, and vessels of love that bind families together. Let's huddle close as they reach those tiny milestones, let's erupt with joy as they take those adorable steps, and let's paint their lives with the hues of wellness and togetherness that will forever be etched into their hearts. Because in the end, it's not just about the toys, it's about the beautiful symphony of laughter, growth, and shared moments that will weave a tapestry of unforgettable memories for generations to come. So, get ready to play, dance, and create a legacy that celebrates the magic of childhood and the power of family. With Bebé Fuerte by your side, the adventure has just begun.


bottom of page