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Writer's pictureTyzza Macias

Kevin Hart's Gran Coramino Tequila Empowers Black and Latinx Entrepreneurs Across America


Photo: Courtesy of Gran Coramino/From left to right: Monica Nava of Chemn Cafe in Elgin, TX Kendra Payne of The Herbal Scoop in Narrowsburg, NY Martin Boyd Jr. of Redemption Body Wellness in Philadelphia, PA


In a world that often spotlights celebrity glamour and success, Kevin Hart, the renowned comedian, and entrepreneur, has taken a refreshing and inspiring path by leveraging his influence to uplift others. Enter Gran Coramino Tequila, an ultra-premium tequila brand co-founded by Hart and 11th-generation tequila maker, Juan Domingo Beckmann. But this isn't just another celebrity-endorsed spirit; it's a beacon of hope and support for Black and Latinx small business owners across the United States.


Gran Coramino Tequila is more than just a tequila; it's a commitment to fostering dreams, nurturing ambition, and giving back to communities. The embodiment of this commitment is The Coramino Fund, a visionary program that partners with Local Initiatives Support Corporation (LISC) to provide $10,000 grants and invaluable learning opportunities to Black and Latinx entrepreneurs. With a pledge to donate $1 for every bottle sold, Gran Coramino Tequila is making a tangible difference in the lives of those who aspire to build their own success stories.


Applications for eligible U.S. businesses to receive grants from The Coramino Fund are now open, and the window to apply extends until December 5, 2023. This initiative is about more than just financial support; it's about empowerment, mentorship, and breaking barriers that have held back talented entrepreneurs.


In its inaugural year, The Coramino Fund received a staggering 20,000 applications from all corners of the United States, and from this pool of ambition, it supported 50 entrepreneurs with $10,000 grants. These grants are more than mere funding; they are catalysts for transformation, as highlighted by Martin Boyd Jr., owner and founder of Redemption Body Wellness, who noted, "For me as a business owner, the hardest thing to secure is new staff members while also expanding programs for the community, especially for youth and elders. This grant gives me the opportunity to do just that."


Kevin Hart himself emphasized that The Coramino Fund is not just about financial assistance; it's about building a legacy of economic empowerment and generational success. The impact it had in its first year of collaboration with LISC was nothing short of inspiring. Hart's vision is not only to see dreams take flight but also to break down the systemic barriers that have historically held back talented individuals from realizing their entrepreneurial dreams.


The Coramino Fund's impact reaches beyond financial assistance, resonating deeply with Michael T. Pugh, CEO of LISC, who remarked, "The Coramino Fund is not merely a financial boost for small businesses; it's a transformative force for aspiring entrepreneurs." This transformative force aims to level the playing field for under-resourced Black and Latinx small business owners, supporting sustainable businesses, creating quality jobs, and fostering economic growth that enriches lives and uplifts communities across the nation.


Gran Coramino Tequila, in partnership with LISC, is on a mission to drive change, and they invite all eligible entrepreneurs and small business owners from the United States to seize this golden opportunity. The application process is accessible online at www.lisc.org and remains open until December 5, 2023. The dreams you've harbored and the aspirations you've nurtured may just find the support they need through The Coramino Fund. Grant recipients will be announced in early 2024, marking the next step on their journey toward success.


Established in 2022, Gran Coramino Tequila is the result of a creative and passionate collaboration between Kevin Hart and tequila maestro Juan Domingo Beckmann. This venture, co-created alongside Global Brand Equities and Proximo Spirits, seamlessly merges Hart's love for tequila with Beckmann's expertise in spirits production. Beyond crafting exceptional spirits, Gran Coramino Tequila is a testament to the power of partnership and the belief that success should be shared.


The Coramino Fund, now entering its second year, embodies the ethos of giving back to the communities that have supported Hart and Beckmann on their respective journeys. It stands as a testament to their unwavering commitment to empowering Black and Latinx entrepreneurs and small business owners across the United States.


In a world where celebrity endorsements often remain superficial, Kevin Hart's Gran Coramino Tequila stands apart as a genuine force for change. It's not just about raising a glass in celebration; it's about raising others towards their dreams. Aspiring entrepreneurs take note: The Coramino Fund is not just a grant; it's an opportunity to write your own success story.


Kevin Hart, the comedian turned entrepreneur, is proving that success is not just about personal achievements but also about lifting others. With the launch of Gran Coramino® Tequila, Hart has embarked on a journey to empower and support Black and Latinx small business owners across the United States. Through The Coramino Fund, in partnership with Local Initiatives Support Corporation (LISC), this tequila brand is providing $10,000 in grants and valuable learning opportunities to entrepreneurs, while also donating $1 for every bottle sold to further support these communities.


In its first year, The Coramino Fund received an overwhelming 20,000 applications from entrepreneurs in every state of the United States. Out of these, 50 deserving entrepreneurs were chosen to receive $10,000 grants. These grants are not just financial assistance; they are a lifeline for small businesses looking to grow and make a positive impact on their communities.


One of the grant recipients, Martin Boyd Jr., owner and founder of Redemption Body Wellness, expressed his gratitude, saying, "For me as a business owner, the hardest thing to secure is new staff members while also expanding programs for the community, especially for youth and elders. This grant gives me the opportunity to do just that."


But The Coramino Fund is about more than just grants; it's about creating a legacy of economic empowerment and generational success. Kevin Hart, co-founder of Gran Coramino Tequila, believes in breaking down the barriers that have historically hindered talented entrepreneurs from achieving their dreams. The impact of the first year of collaboration with LISC was truly inspiring, and this new round of support aims to continue making a difference in the lives of Black and Latinx small business owners.


Michael T. Pugh, CEO of LISC, recognizes the transformative force of The Coramino Fund. He states, "The Coramino Fund is not merely a financial boost for small businesses; it's a transformative force for aspiring entrepreneurs. We're eager to continue leveling the playing field for under-resourced Black and Latinx small business owners."


Gran Coramino Tequila and LISC invite all eligible entrepreneurs and small business owners from the U.S. to apply for the grant program online at www.lisc.org before the application window closes on December 5, 2023. Grant recipients will be announced in early 2024, marking the beginning of a new chapter in their entrepreneurial journey.


Gran Coramino Tequila, established in 2022, is a testament to the power of collaboration and a commitment to giving back to the communities that have supported its founders, Kevin Hart and Juan Domingo Beckmann. This tequila brand seamlessly combines Hart's passion for tequila with Beckmann's expertise in spirits making, creating an exceptional product with a purpose.


The Coramino Fund, now in its second year, is a shining example of how influential figures like Kevin Hart can use their success to make a positive impact on the lives of others. It's not just a tequila brand; it's a symbol of hope, empowerment, and community support.


In a world where celebrities often bask in the spotlight, Kevin Hart's Gran Coramino Tequila is a reminder that true greatness lies in lifting others. It's an invitation to raise a glass not only in celebration but also in support of the dreams and aspirations of countless entrepreneurs who are striving to make a difference in their communities. The Coramino Fund is not just a grant program; it's a testament to the belief that success is most meaningful when it's shared.

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