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  • Writer's pictureTyzza Macias

McDonald's Spotlight Dorado Advocating for Latino and Hispanic Representation in Cinema.


Photo: Courtesy of McDonald's USA

Lights, camera, action! The stage is set, the spotlight is shining, and the reels are rolling as McDonald's Spotlight Dorado takes center stage once again. This time, it's all about celebrating Latino and Hispanic voices in film, as three exceptional finalists showcase their talents in the latest edition of this esteemed short film contest.


From heart-pounding adventures to thought-provoking satire, the diversity of storytelling on display is as rich and vibrant as the cultures it represents. Marissa Díaz's "Fancy Florez's Summer Staycation," Kryzz Gautier's "Chimera," and Pablo Riesgo's "Cuando Volvimos A La Tierra" each offer a unique glimpse into the Latino and Hispanic experience, inviting audiences to laugh, cry, and reflect.


But why is this spotlight on Latino and Hispanic representation so crucial? Recent research from the USC Annenberg Inclusion Initiative sheds light on the stark underrepresentation of these communities in the entertainment industry. With less than 5% of directors and a mere 4.4% of lead roles being filled by Latinx talent, the need for greater inclusivity is more pressing than ever.


McDonald's stands as a steadfast advocate for diversity and inclusion, dedicated to uplifting underrepresented voices and narratives. Through initiatives like Spotlight Dorado, they magnify the stories and voices that often go unheard. Supported by mentorship from esteemed industry figures such as Anthony Ramos, Danay Garcia, Al Madrigal, Carlos López Estrada, and Nancy Mejía, these filmmakers are not only given a platform but also the guidance and resources to thrive.


Ryan Worthy, Content and Culture Director at McDonald's USA, emphasizes the company's dedication to driving change: "As part of our commitment to giving back to the diverse communities we call home, we are proud to support opportunities that help drive inclusivity and change."


The journey of these filmmakers began last summer when they were selected as finalists and granted a combined budget of $225,000 to bring their visions to life. But it's not just about the funding; it's about the empowerment of voices that have long been overlooked and undervalued.


As audiences nationwide are invited to tune in and vote for their favorite short film until February 11, the power lies in the hands of the people to champion representation and diversity. Each vote cast is a step toward a more inclusive future, where stories from all walks of life are celebrated and cherished.


But the impact doesn't stop there. The grand prize winner, to be announced in March, will receive not only recognition but also the opportunity to continue their journey as a filmmaker, empowered by the support and mentorship they've received along the way.


So, what are you waiting for? Press play, immerse yourself in the world of Spotlight Dorado, and join the movement towards a more inclusive film industry. Visit SpotlightDorado.com, watch the trailers, and cast your vote for the film that resonates with you the most.


In the words of Ryan Worthy, "We're so proud of the outstanding talent showcased by this year's Spotlight Dorado finalists. They have a bright future, and we can't wait to see what else is in store for them."


Together, let's ignite a revolution in the world of cinema, where diversity isn't just a buzzword but a lived reality. Let's dismantle barriers, challenge stereotypes, and pave the way for a future where every storyteller, regardless of background or identity, has a seat at the table. By championing Latino and Hispanic representation in film, we aren't just amplifying voices; we're shaping a world where every story is celebrated, every voice is heard, and every dream is within reach. So let's stand together, united to shine a spotlight on the rich tapestry of human experience because, in the end, it's not just about representation—it's about humanity.

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