Inside Method’s “Pa’l Recuerdo” Activation at Bad Bunny’s Puerto Rico Residency
- Tyzza Macias
- Aug 9
- 3 min read
When Bad Bunny takes the stage in Puerto Rico for his sold-out No Me Quiero Ir de Aquí residency, fans expect the music, the energy, and the cultural pride. What they don’t expect is for the bathrooms to steal the spotlight. This summer, method, the design-forward personal care brand known for transforming showers into sensory rituals, launched pa’l recuerdo. A bold, multi-sensory campaign turning El Coliseo de Puerto Rico’s restrooms into vibrant spaces of connection, identity, and cultural celebration.
For many in the Latinx community, the bathroom is more than just a pit stop. It’s a place where mirror pep talks happen, where chisme flows freely, and where a selfie can spark joy and self-expression. A 2025 Atomik Research survey commissioned by the method found that half of Latinx individuals see the bathroom as a space to reset and gather their thoughts, while 42 percent say it’s where they feel their best before stepping into a big moment. Nearly 90 percent say they crave more intentional moments of cultural connection, and 85 percent wish they took more time to preserve the everyday rituals that define them. Pa’l recuerdo taps into this truth, elevating the “in-between” moments into something worth remembering.
Inside the transformed El Choli bathrooms, walls come alive with Puerto Rican color, design, and sound. The space feels less like a break from the concert and more like an extension of it. Fans can capture memories in a shower-inspired photo booth, engage with Puerto Rican traditions like pausing for an un cafecito, and take home exclusive merchandise, including the limited-edition Isla Edition body wash. Infused with hibiscus, mango nectar, and passion fruit, and wrapped in bespoke artwork celebrating Puerto Rico’s vibrancy, it’s a scent that carries the energy of El Choli. Select merchandise even includes a waterproof speaker, allowing fans to take the music and the mood into their routines at home.
For the method, this partnership with Bad Bunny is more than brand alignment; it’s cultural alignment. Known for making the ordinary extraordinary, the method found a perfect collaborator in an artist whose sixth studio album, DeBÍ TiRAR MáS FOToS, is both a love letter to Puerto Rican heritage and an invitation to be fully present. Like the album, pa’l recuerdo celebrates presence, urging people to slow down and savor the smells, sounds, and textures of their culture. In an era defined by speed and distraction, the campaign creates an intentional pause in one of the fastest-moving environments: a concert night.
The Puerto Rico residency runs from July 11 to September 14, 2025, but the journey doesn’t end there. Pa’l recuerdo will travel with Bad Bunny’s DeBÍ TiRAR MáS FOToS World Tour, with its next stop in London. Each city will see the concept evolve while holding on to its roots in Latinx beauty traditions, passing down rituals, scents, and memories across generations.
Beyond the sensory activation, the campaign delivers real-world impact. All proceeds from the method’s limited-edition body wash and merchandise at the residency benefit the Good Bunny Foundation, a nonprofit empowering Puerto Rican youth through music, the arts, and sports. Method will also provide product donations through its long-time partner Simply the Basics, making hygiene essentials more accessible to underserved communities.
Ultimately, this is more than a brand sponsorship. It’s a statement about culture, identity, and the power of everyday rituals. By meeting audiences where they gather, whether in the arena or a bathroom line, the method turns a fleeting moment into a lasting memory. In their hands, even a stadium bathroom becomes a place of beauty, confidence, and connection.
