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  • Writer's pictureTyzza Macias

More Joy for Everyone: WSS Spreads Festive Cheer with Style and Culture


Photo: Courtesy of WSS

Get ready to unwrap the magic of the holiday season like never before, because WSS is turning up the festive dial with its "More Joy for Everyone" campaign. Beyond the twinkling lights and the merry carols, this year's holiday celebration is all about spreading joy, embracing family, and giving back. We're not just talking about presents under the tree – we're talking about a holiday celebration that fuses culture, empowerment, and affordable holiday shopping into a joyous symphony of togetherness. With the exclusive collaboration with the streetwear sensation Bella Doña, WSS is all set to make this holiday season an unforgettable cultural extravaganza of fun, inspiration, and power. Buckle up, because it's time to unwrap the extraordinary.


Bella Doña, the Los Angeles-based streetwear brand, has joined forces with WSS to create an exclusive holiday collection that embodies the essence of culture, empowerment, and individuality. Founded by Lala Romero, Bella Doña was born out of a desire to pay homage to the inspiration and innovation found within their communities. Romero explains, "Growing up in LA, we felt a void in streetwear that reflected the beauty and essence of our community."


The Bella Doña x WSS holiday collection is a vibrant celebration of diversity, offering a wide range of silhouettes and graphics that cater to a diverse customer base. Lala Romero emphasizes, "Bella Doña is about embracing the energy of our diverse community. We cater to every homegirl, offering pieces that allow them to express themselves authentically." Collaborating with WSS for this holiday collection holds profound significance for Bella Doña. Lala mentions, "WSS has always been a neighborhood staple, providing a reliable and affordable shopping experience. We admire WSS's commitment to the community, aligning perfectly with our aspirations." This collection is available both in select stores and online, bringing a piece of Los Angeles culture to your holiday wardrobe.



Holiday shopping can be a stressful endeavor, especially when trying to stick to a budget, but WSS has you covered. The "More Joy for Everyone" campaign includes a Holiday Gift Guide with a variety of gift ideas at different price points. This ensures that you can find the perfect presents for your loved ones without breaking the bank. For the budget-conscious shopper, the guide features a fantastic selection of Gifts Under $20, including fun and stylish accessories, as well as wardrobe essentials from WSS Athletic and Stance. If you're willing to spend a little more, explore the Gifts Under $40 category, which includes performance apparel, statement sneakers, and trendy streetwear essentials like Adidas and Crocs. For those looking to make the holidays truly special, the guide includes curated collections of Gifts Under $60 and Gifts Under $80, featuring sneakers and apparel from top-name brands like Nike, Jordan, Converse, and Puma. With WSS's extensive selection and affordable prices, finding the perfect gifts for everyone on your list has never been easier.


WSS's commitment to community shines through in every aspect of its mission and operations. Since 1984, WSS has been a trusted footwear, apparel, and accessories retailer with over 100 stores nationwide, setting the standard for the "Best Neighborhood Store" concept. Acquired by Foot Locker, Inc. in 2021, WSS is dedicated to building authentic community ties and providing exceptional service and value to Hispanic communities across the nation.


The "More Joy for Everyone" campaign proudly showcases the talents of Regional Mexican artist Luis Coronel, along with singers Alison Solís and Mar Solís, daughters of the iconic singer and songwriter Marco Antonio Solís. These talented artists and influencers embody the campaign's spirit, bringing forth their unique voices and cultural perspectives to enrich this festive celebration. "At WSS, we firmly believe that EVERYONE deserves more joy in their lives, especially during the holiday season," expressed Blanca Gonzalez, Senior VP, and General Manager at WSS. "We understand that finding the perfect gift while sticking to a budget can be challenging. That's why our gift guide covers a range of price points, making it effortless for our customers to discover the ideal gift at the right price. From affordable Gifts Under $20 to selections under $80 showcasing top-name brands like Nike, Jordan, and Adidas, we guarantee you'll find something special for everyone on your list."


So, as you venture into the world of holiday shopping, remember that WSS is not just a destination for gifts; it's a vibrant celebration of culture, empowerment, and the pure delight of giving. Dive into the enchanting world of the exclusive Bella Doña collection, peruse our thoughtfully curated affordable gift guides, and bask in the radiant spirit of "More Joy for Everyone." WSS isn't just a store; it's a welcoming community that believes in the incredible power of togetherness and the boundless magic that the holiday season brings. Let's join hands, share in the festivities, and together, let's make this holiday season an unforgettable, joy-filled journey for absolutely everyone. Cheers to a season of love, laughter, and endless holiday cheer!


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