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  • Writer's pictureTyzza Macias

Rockstar Energy and Myke Towers Join Forces to Unearth Latin Urban Music's Brightest Stars


Photo: Courtesy of Rockstar Energy Drink

Step into the vibrant world of Latin urban music, where the rhythm of possibility dances in every beat, and dreams are the currency of the day. It's a scene that thrives on passion, energy, and the relentless pursuit of musical excellence. And now, the stage is set for an electrifying odyssey unlike any other, as Rockstar Energy Drink and the global sensation Myke Towers come together to ignite a firestorm of talent. Brace yourself for "Rockstar Energy Presents: Mic Check con Myke Towers," a dazzling extravaganza that promises to be a game-changer for budding Latin urban artists across the nation.


This is not just a contest; it's a meteoric rise to stardom, a journey where your destiny meets the spotlight, and where the next generation of Latin urban music stars will emerge triumphant. Get ready to be inspired, entertained, and blown away, because the Latin urban music scene is about to reach new heights, and you're invited to be part of the epic journey.


Imagine sharing the stage with Myke Towers, the chart-topping Puerto Rican sensation known for hits like 'LALA' and 'Girl.' This is no fantasy; it's the golden opportunity that awaits the winner of this groundbreaking competition. Myke Towers, with his discerning eye for talent, will personally select one rising star to open for him at a show in 2024. The spotlight will be on them, and their journey to stardom will officially commence.


Fabiola Torres, SVP, CMO Energy Portfolio and SVP Hispanic Business Unit in Beverages at PepsiCo, expressed her enthusiasm for this partnership, saying, "We are thrilled to collaborate with Myke Towers in this exhilarating quest to support the next generation of Latin urban music stars and provide them with recognition and a platform to launch their career. Music is built into the DNA of Rockstar Energy. It is with immense pride that we offer Latin urban artists, who have proven to be a transformative force in the music industry, the right energy to shine in any situation as they grow their career and help turn their dreams into reality."


For the aspiring artists out there, this is your chance to shine. "Rockstar Energy Presents: Mic Check con Myke Towers" is open to legal U.S. residents aged 18 or older (19 or older in Alabama or Nebraska), residing in one of the fifty United States, the District of Columbia, or Puerto Rico. The contest period runs from December 7, 2023, until January 23, 2024, so mark your calendars and get ready to make your mark on the Latin urban music scene. Entering the competition is a breeze. All you need to do is submit a short video performance of an original song to the official campaign microsite RockstarEnergyMykeCheck.com. A panel of industry experts will be on hand to evaluate entries based on originality, showmanship, and overall talent. The stage is yours to showcase your unique style and flair, so don't hold back.


Once the submission window closes, Myke Towers himself will personally review the top three submissions and make the difficult decision of selecting the next Latin urban music sensation. It's a testament to Myke Towers' commitment to paying it forward, giving talented artists the chance he once yearned for. "I'm excited to join Rockstar Energy on this journey of empowering the next generation of Latin urban talent," Towers expressed. "I know all about the heart and relentless determination that it takes to break into the music industry. I strongly believe in paying it forward to allow artists to shine and get one step closer to achieving their dreams because I've walked the same path to achieve my own."


The winner won't just receive a moment in the spotlight; they'll bask in the full star treatment from Rockstar Energy. An artist development fund will provide the financial support needed to propel their career forward, while ongoing preparation will ensure they are ready to deliver an unforgettable performance alongside Myke Towers in 2024. It's a dream come true for any aspiring Latin urban artist, an opportunity to shine on the biggest stage.


For those eagerly awaiting the announcement of the winner, mark February 21, 2024, on your calendars. This is when the Latin urban music scene's newest sensation will be revealed to the world. The journey to stardom begins with the first step, and for one lucky artist, that step will be taken on stage with Myke Towers, in front of adoring fans and a music industry eager to witness their ascent.


Stay tuned for all the latest updates on "Rockstar Energy Presents: Mic Check con Myke Towers" by following @RockstarEnergy. This partnership between Rockstar Energy and Myke Towers is poised to not only discover new talent but to inspire and uplift the Latin urban music community. It's a celebration of artistry, dedication, and the unbreakable spirit of musicians who dream of making it big.


In the pulsating heart of Latin urban music, a symphony of dreams awaits its moment to shine. Rockstar Energy and Myke Towers have set the stage for a spectacular crescendo of talent, and the spotlight is beckoning. This contest is your ticket to stardom, your chance to carve your name into the annals of Latin urban music history. So, seize the mic, let your passion be your guide, and submit your entry. The world is on the edge of its seat, ready to embrace the next big sensation. In 2024, under the blazing lights, your voice will resonate, your dreams will ignite, and you'll shine alongside Myke Towers, a star in the making. It's your time to make history, so don't miss your moment to become the legend you were born to be. The stage is set, the audience is waiting, and the world is ready to hear your voice roar!

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