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  • Writer's pictureTyzza Macias

Toyota's Partnership with the Inaugural CONCACAF W Gold Cup: Driving Inclusivity and Empowerment in Soccer


Photo: Courtesy of Toyota Motor North America, Toyota is proud to participate as a founding partner, adding excitement to the inaugural Concacaf W Gold Cup with its generous support.

In an era where the sports industry seeks to be more inclusive and supportive of diverse talents, Toyota has taken a significant stride by becoming an inaugural and official automotive partner of the CONCACAF W Gold Cup 2024. This groundbreaking event marked the first-ever edition of the CONCACAF women's international competition, bringing together thousands of soccer fans across Houston, Texas, Los Angeles, and San Diego, California. Toyota's involvement in this event underscores the company's commitment to inclusivity in soccer, aiming to create more opportunities for all passionate about the sport.


Toyota's Continued Commitment to Inclusivity and Community Support

Toyota's participation in the W Gold Cup goes beyond just sponsorship; it's a testament to the company's ongoing efforts to support and empower communities through sports. During the final game's halftime, Toyota presented an $80,000 donation to the Boys and Girls Clubs of America, reinforcing its foundational partnership with the organization's workforce readiness programs. This contribution aims to empower youth to excel in school and lead healthy, productive lives, highlighting Toyota's dedication to fostering positive community impact.


Bridging the Gap: Empowering Youth through Soccer

The partnership between Toyota and CONCACAF during the W Gold Cup is a celebration of the growing prominence of women in soccer, catalyzing the sport's development and the nurturing of the next generation of players. Russ Koble, sports sponsorships senior manager at Toyota, expressed delight in continuing the partnership with CONCACAF, emphasizing the importance of engaging programs that bring soccer to life for U.S. communities.


Bringing the thrill of the game closer to the youth, club members from the Houston, Los Angeles, and San Diego areas had the opportunity to witness the soccer action at select games. The presence of local Boys and Girls Club members at these games, including the action-packed final between Brazil and the United States at Snapdragon Stadium, underscores the significance of this partnership in creating impactful experiences for all involved.


Chad Hartman, National Vice President of Corporate Partnerships & Engagement at Boys & Girls Clubs of America, shared his enthusiasm for Toyota's sponsorship, noting the positive impact it has on young women by providing them with role models in sports. This initiative is crucial for leveling the playing field for youth across the country, demonstrating Toyota's commitment to fostering inclusivity and empowerment through its partnerships.


Enhancing the Fan Experience: Toyota Fútbol Club and Trophy Appearances

The excitement of the W Gold Cup was not limited to the matches themselves. Attendees enjoyed a range of pre-game activities in the Fan Zone, featuring the Toyota Fútbol (Soccer) Club. This interactive area offered games, music, and soccer-themed artwork, catering to fans of all ages. Highlighting Toyota's innovation in the automotive industry, fans also had the chance to see the all-new 2024 Tacoma and the 2024 bz4x, Toyota's electric vehicle, up close.


The official W Gold Cup trophy made special appearances during the Fan Zone festivities, allowing fans to capture memorable moments with this iconic symbol of women's soccer excellence. The CONCACAF W Gold Cup represents a critical component of the organization's strategy to prioritize and grow women's football at all levels, initiated in 2019.


Toyota's partnership with the inaugural CONCACAF W Gold Cup exemplifies how corporations can play a pivotal role in promoting inclusivity, empowerment, and community engagement through sports. By supporting this landmark event and extending its partnership with the Boys and Girls Clubs of America, Toyota continues to drive positive change, making soccer more accessible and enjoyable for all.

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