In the ever-evolving world of beauty, YSL Beauty continues to push boundaries, celebrating the limitless beauty of modern femininity. YSL announced that Brazilian actress, model, and rising "it girl," Bruna Marquezine, is joining the YSL Beauty family as its newest US Makeup Ambassador. Bruna, alongside other notable names like Lila Moss and Lil Nas X, brings a fresh perspective to fearless femininity and effortless edge, capturing the hearts and minds of a new generation of makeup enthusiasts.
Emilie Poisson, General Manager of YSL Beauty US, expressed, "At YSL Beauty, we champion a boundless attitude that fosters empowerment through the artistic use of makeup. We are thrilled to introduce Bruna Marquezine, a true embodiment of this ethos, as she brings a natural and fearless allure that serves as an inspiring example for everyone to embrace their unique beauty."
As we delve deeper into this exciting partnership, we explore the story of Bruna Marquezine, her affinity for YSL Beauty, and the campaign that's set to redefine beauty standards.
AN ASPIRATIONAL "IT GIRL" FOR A NEW GENERATION
Bruna Marquezine's journey to becoming an iconic figure in the world of entertainment and fashion is nothing short of remarkable. With over 30 film and TV credits to her name, including her groundbreaking role as the first Brazilian protagonist in DC history in the 2023 superhero movie "Blue Beetle," Bruna has captivated audiences worldwide with her talent and magnetic presence. But her influence extends far beyond the silver screen.
Regularly gracing red carpets, front rows of prestigious fashion week runways, and the covers of international magazines, Bruna is the embodiment of style and elegance. Her millions of followers and fans look up to her as an inspiration, not only for her glamorous life but also for her commitment to environmental and charitable causes.
Bruna's partnership with YSL Beauty reinforces the brand's dedication to inclusivity and its close ties with the Latinx community. She shares YSL Beauty's values of authenticity, inclusivity, and uplifting females, making her the perfect fit for the brand's mission.
Bruna Marquezine expressed, "I've been a loyal user of YSL Beauty makeup products for years, and my alignment with this iconic brand goes beyond cosmetics. We both prioritize authenticity, inclusivity, and empowering women, values that resonate deeply with me. Let's unite to celebrate the innate strength that beauty holds. The beauty world is wonderfully subjective, and that's what makes it so empowering to me. Embrace your unique looks, just as I do, and let's take pride in doing so together."
A CAMPAIGN "SWEET LIKE CANDY"
Bruna's debut as a YSL Beauty US Ambassador shines brilliantly in the "Sweet Like Candy" makeup campaign. Renowned photographer Amy Troost captures Bruna's essence, while YSL Beauty's Global Beauty Director, Tom Pecheux, creates stunning makeup looks that highlight the brand's commitment to innovation and creativity.
At the heart of this campaign is the viral sensation that has taken social media by storm - the Candy Glaze Lip Gloss Stick. This groundbreaking product marks a new era in lip gloss. It delivers an irresistible, high-shine finish without any sticky residue, offering up to 24 hours of moisture. Infused with Hyaluronic acid and pomegranate extract, it leaves lips plump, hydrated, and adorned with rich, glassy shades.
The "Sweet Like Candy" campaign is a celebration of female enjoyment, exploring the world of addictive textures and luscious shades. Bruna's lips glisten with the Candy Glaze Lip Gloss Stick, epitomizing modern beauty that knows no bounds.
In addition to the Candy Glaze Lip Gloss Stick, Bruna will also feature in key YSL Beauty makeup campaigns, showcasing products like the ultra-luxurious Couture Mini Clutch eyeshadow quad, the award-winning Lash Clash Mascara, and the iconic Touche Eclat Brightening Pen. Her star power will shine through paid social media, street out-of-home advertising, digital media, and red-carpet appearances for the brand.
EMBRACING LIMITLESS POTENTIAL
As YSL Beauty continues to redefine the beauty landscape, Bruna Marquezine's partnership symbolizes the limitless possibilities of modern femininity. With her authenticity, inclusivity, and unapologetic confidence, Bruna inspires us all to embrace our unique beauty and own our looks. Beauty is subjective, and in the hands of YSL Beauty and Bruna Marquezine, it becomes a powerful tool for self-expression and empowerment.
In this exciting collaboration, we celebrate not only the beauty of makeup but also the beauty that resides within each of us. Together, YSL Beauty and Bruna Marquezine invite us to explore our limitless potential, reminding us that we are all capable of being our kind of beautiful.
YSL Beauty's decision to welcome Bruna Marquezine as its US Makeup Ambassador is a bold step toward celebrating diversity, authenticity, and the unbounded beauty of modern femininity. Bruna's remarkable journey and her commitment to uplifting females align perfectly with the brand's values, making her an inspirational figure for a new generation of makeup enthusiasts.
The "Sweet Like Candy" campaign, with its groundbreaking products and captivating visuals, reaffirms YSL Beauty's dedication to innovation and creativity. Bruna Marquezine's involvement promises to infuse the campaign with authenticity and empowerment, encouraging us all to embrace our unique beauty and confidently own our looks.
In this ever-evolving world of beauty, YSL Beauty and Bruna Marquezine invite us to celebrate the limitless possibilities of modern femininity, where beauty knows no bounds, and self-expression reigns supreme. Together, they remind us that beauty is subjective, and it is our unique expression of it that makes us truly beautiful.