POND’S x JZD: The Streetwear Capsule You Didn’t Expect This Hispanic Heritage Month

Photo: Courtesy of POND'S

For generations, a jar of POND’S has sat quietly on bathroom counters across Latina households, a familiar symbol of care, ritual, and heritage. This Hispanic Heritage Month, that legacy takes on a new form. POND’S has partnered with JZD, the queer Latina-owned lifestyle brand known for celebrating culture and community, to launch a limited-edition streetwear capsule.

The collaboration transforms beauty into fashion, offering a new way to experience rituals that have defined Latina households for decades. It is both a nod to tradition and a fresh expression of identity designed to be worn with pride.

Jennifer Serrano and Veronica Vasquez, the wife duo behind JZD, built their brand on the belief that clothing can carry cultura. Their now-iconic “Latina Power” tee became a declaration of visibility and empowerment. With POND’S, they found a partner woven into daily life for more than a century.

“This collaboration is truly a love letter to our cultura, the beauty routines that have shaped us and the generations of women who inspire us, especially our abuelitas,” Serrano and Vasquez said. “We created this collection to feel like a celebration of our pride and community in fun, bold sweatsuits.”

Photo: Courtesy of POND'S

The collection delivers exactly that. Legacy Glow Club reimagines the teal jar of POND’S Cold Cream Cleanser in a rich teal sweatsuit, honoring a timeless glow. I Got It From My Abuelita mirrors the white and blue packaging of POND’S Dry Skin Cream, paying tribute to the women who first introduced the meaning of self-care. Sweats & Skincare? Sí Por Favor channels the light blue of POND’S Hyaluronic Acid + Vitamin E & B3 Gel Moisturizer, designed for those who balance radiant skin with relaxed style.

Each set includes a sweatshirt and sweatpants, crafted from breathable French Terry cotton blend, and comes with the full-size POND’S product that inspired the design. Priced at $100, the collection will be sold exclusively at ShopJZD.com beginning September 15, available in sizes XS through 3XL while supplies last.

Photo: Courtesy of POND'S

For POND’S, the collaboration represents more than fashion. It affirms the cultural significance of beauty rituals in Latina communities, honoring their place in both memory and identity. “At POND'S, we know that self-care and beauty routines play a strong cultural significance among our Latina consumers, and we're proud that for generations of Latinas, our products serve as a key part of their day-to-day beauty regimens,” said Kara Langan, Chief Marketing Officer at Elida Beauty. “To honor that legacy, we've partnered with JZD to celebrate it in a fresh, vibrant way, transforming iconic skincare into something you can wear with pride.”

The result is a capsule that feels less like a product launch and more like a cultural statement. It honors abuelitas while speaking to new generations eager to blend tradition with modern self-expression. In turning skincare into fashion, POND’S and JZD have created a collaboration that is both nostalgic and forward-looking, stitched with pride and meant to be shared.